1-ON-1 SOCIAL ADS ONLINE TRAINING

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 This 2-hour 1-on-1 virtual training session via online video conferencing is a ''hands-on'' workshop where you’ll learn how to leverage the power of Facebook and Instagram advertising for your business without having to rely on the infamous ‘’Boost’’ button. 

You walk away knowing how to confidently set up your first campaign. 

The basics:

• Boosting vs. setting up a campaign 
• Organic reach 

Strategy, strategy, strategy:

• Creating a digital marketing strategy 
• Creating target audience personas 
• Spying on competitors
  

Business Manager: 

• Ads Manager vs. Business Manager 
• How to set up Business Manager & overview 
• How to set up Ad Account 
• How to link up your Page / Instagram Account

Facebook Pixel:

• What it is on how to set it up
   

Event tracking:

• How to use the Facebook Event Setup Tool

Social media sales funnel:

• Understanding cold, warm and hot campaigns 

Audiences:

• How to set up saved, custom / re-marketing and lookalike audiences 

Campaigns:

1. Campaign structure 
2. Understanding the different campaign objectives 
3. Understanding the placements 
4. How to set your budget 
5. Best practice in setting up ads 

Optimisation & reporting:

• How to optimise your campaigns and understand reports 

COST:  $250 + GST (this offer is valid until 30 June 2020)

Contact me now to book