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The Team
Hariet Waffenschmidt
Hariet Waffenschmidt, originally from Germany, has over 16 years of experience in performance marketing, delivering results for public, private, and not-for-profit clients worldwide managing seven-figure media budgets.
In 2019, Hariet founded Digital Blueprint after a decade as a digital marketer at the University of Waikato, where she helped establish the in-house digital marketing team.
Her work spans diverse industries including real estate, e-commerce, higher education, and agriculture, where she helps B2C and B2B businesses achieve real, measurable growth.
She partners with the award-winning PR agency HMC, combining expertise to maximize return on every dollar spent across the digital ad ecosystem. Hariet also facilitates workshops for PRINZ (Public Relations Institute of New Zealand), sharing her insights with industry professionals.
In 2024, Hariet became a Digital Marketing Muscle Partner with All Good Ventures, a New Zealand charity supporting social entrepreneurs with seed funding, business mentorship, and expert guidance to help them scale their businesses and create a positive impact.
Samantha McClunie
Samantha is a born and bred Kiwi and holds a Bachelor of Arts with Honours majoring in English Literature. She started her career as an online editor, writer and marketer before working at the University of Waikato's central Marketing & Communications Department for six years. Samantha's time at the University spanned social media management, website content management and online advertising. Samantha now works as a Brand and Marketing Manager for a large Waikato company and contracts her services to Digital Blueprint.
Samantha's experience in the digital marketing environment spans both the public and private sectors, and also across a variety of industries including higher education, sport, e-commerce, agriculture, not-for-profits and professional services.
Allan Chu
Allan Chu is an experienced Digital Marketing Specialist with experience working in the higher education and real estate sectors.
Allan is skilled in the management of digital campaigns, Google Analytics, Search Engine Marketing (SEM), email marketing, DoubleClick Campaign Manager and web development.