.png/:/rs=h:133,cg:true,m/qt=q:100/ll)
.png/:/rs=h:104,cg:true,m/qt=q:100/ll)
The Team
Hariet Waffenschmidt
Hariet is a digital performance marketer with over 17 years of experience helping public, private, and not-for-profit clients in New Zealand and overseas grow through smart, measurable digital strategies. Originally from Germany, she now calls New Zealand home and works across industries including real estate, DTC e-commerce, professional services, and the primary sector.
Before founding Digital Blueprint in 2019, Hariet spent a decade at the University of Waikato, where she played a key role in building their in-house digital marketing capability. Today, she partners with businesses of all sizes — from startups to established brands — managing seven-figure annual media budgets across Google, Meta, LinkedIn, and other digital platforms.
She partners with the award-winning PR agency HMC, where performance marketing meets creative storytelling to maximise return on every advertising dollar. Hariet also facilitates workshops for PRINZ (Public Relations Institute of New Zealand), sharing her insights with industry professionals.
In 2024, Hariet became a Digital Marketing Muscle Partner with All Good Ventures, a New Zealand charity supporting social entrepreneurs working to create lasting social impact around the world.
Samantha McClunie
Samantha is a born and bred Kiwi and holds a Bachelor of Arts with Honours majoring in English Literature. She started her career as an online editor, writer and marketer before working at the University of Waikato's central Marketing & Communications Department for six years. Samantha's time at the University spanned social media management, website content management and online advertising. Samantha now works as a Brand and Marketing Manager for a large Waikato company and contracts her services to Digital Blueprint.
Samantha's experience in the digital marketing environment spans both the public and private sectors, and also across a variety of industries including higher education, sport, e-commerce, agriculture, not-for-profits and professional services.
Carrie McIntosh
Carrie is a digital marketing strategist with over nine years of experience helping brands grow through data-driven campaigns and creative storytelling. Based in New Zealand, she has partnered with businesses across Australasia and the US to craft strategies that blend smart analytics with impactful creative.
Her experience spans industries including construction, e-commerce, fashion, hospitality, and professional services, managing campaigns across Meta, Google, TikTok, and YouTube. Carrie’s approach is both analytical and practical: she digs deep into understanding each business, uncovering insights that inform strategies closely aligned with wider business goals.
She stands out for her ability to connect marketing performance to real business outcomes, taking a wider approach that ensures every campaign has a purpose and supports the bigger picture. Carrie is passionate about educating clients to understand their own numbers, empowering them to see how digital marketing contributes to their overall growth and long-term success.